Brand

Marone Hats is rooted in an Italian story of craftsmanship, vision and continuity. It began in 1881, when Rocco Marone started a small production of handmade hats in a village in Southern Italy. From that first gesture, a long entrepreneurial and human journey took shape—one that crosses generations, places and changing styles while preserving the same core value: respect for well-made work.

Over time, the company grew alongside the Marone family, transforming artisanal experience into a recognizable product culture. After the generational transition and a long phase of development between Laurenzana and Bitetto, the brand consolidated its identity in Foggia, where a broader and more structured vision of production and collections emerged, always grounded in authentic manufacturing sensibility. The opening of the first store in Foggia in 1960 marked a key moment in this evolution.

Marone Hats is the result of a rare balance between memory and innovation. Each collection is shaped by continuous research into forms, volumes, fit and materials. Fabric selection, finishing quality and construction precision are not secondary details, but the very center of the project. In this almost sartorial attention lies the brand’s identity: an essential yet characterful aesthetic, able to interpret Italian tradition without turning it into nostalgia.

Behind every hat there is a process built on real skills, precise gestures, technical experience and manual sensitivity. Production retains an artisanal soul while engaging with advanced tools and evolving processes to ensure continuity, quality and reliability. This combination allows Marone to maintain high standards while preserving the human dimension of manufacturing and a solid contemporary production vision.

For Marone, a hat is not a secondary accessory. It is a language. It is where function, proportion and style meet. It is an object that defines a presence, completes a silhouette and suggests an attitude. For this reason, each model is developed with particular attention to the balance between comfort, line and personality, so that the product can relate naturally to the person wearing it—without excess, yet with immediate recognizability.

Over time, the brand has built an international reputation through a coherent vision and a proposal that combines manufacturing quality, Italian taste and stylistic evolution. Today, Marone Hats is present in selected international markets and specialized boutiques, confirming the strength of an identity that does not chase noise, but grows through product credibility, continuity of work and care in commercial relationships.

Today Marone Hats continues to evolve with the same spirit with which it was born: preserving know-how, reinterpreting it intelligently, and transforming it into collections that speak to the present. In a sector where authenticity and quality make the difference, the brand expresses a precise vision of Made in Italy hat-making: cultured, concrete and refined.